X-COM: Enemy Unknown Drops Interactive Trailer Like It’s Some Kind of Game (VIDEO)

Here's an interesting way to promote a video game: an interactive trailer showcasing what it's going to be like to play X-COM: Enemy Unknown when it comes out. For years interactive entertainment titles have relied on simple linear trailers to communicate what that interactive entertainment title is going to be about. Now with clicking-on-video technology X-COM: Enemy Unknown can be experienced in new and exciting ways well before it can be interacted with on a home video game system.

Brilliant.