Hot Chick Thigh Billboards? Thanks Japan!

A Japanese PR firm has tapped an previously unused source of advertising space: girl's thighs. Is there any people more pioneering in the worlds of marketing and perversion than the Japanese? I think not. See, the Japanese are really into girl's upper thighs, particularly the piece of skin between knee high socks and short skirts that their schoolgirls/tentacle lovers always wear. They even have a word for it, zettai ryouiki. So, a PR firm called Absolute Territory is paying girls to wear advertising sticker on their thighs for up to 8 hours and take plenty of pictures. The idea is that since pervy men are staring at girl's thighs anyway they might as well use them as human billboards. I can't help but wonder if the PR firm doesn't actually exist and it is just some dirty old dude in a basement somewhere who gets off on girls slapping stickers on themselves. I guess if he gets his jollies, the girls get their money, and Yoshi's Fish Yogurt Goodtime gets decent advertising it's all OK, right? Right?