Domino’s Pizza Gets Kinky

BDSM is having a bit of a new renaissance in popular culture. It's mostly due to the mommy porn blockbuster Fifty Shades of Grey. Suburban ladies all over America have imagined themselves getting tied up by Christian Grey. So, it's no big surprise that Domino's would want to cash in on that trend with this truly bizarre ad. It was created to promote Domino's new sriracha pizza. It shows a tongue in bondage gear and a ball gag tied up in some kind of sex dungeon. The tag line is "You're going to suffer and enjoy ever minute." Domino's has confirmed that it is an authentic ad though they didn't promote it because, you know, they didn't want to use a BDSM ad to sell their pizzas. A Domino's spokesman said,

"It's real. The ad was created and pitched by an agency to the independent franchise in Israel. It never ‘officially' appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid. When I first saw it myself, I thought it was a parody, just in time for the premiere of 'Fifty Shades of Grey.' I'm still shaking my head."

What makes me angry is the amount of times I have done commercial work on spec and have been denied because it was too weird. But I assure you that someone got paid for making this crap.