Bella Hadid Gets Swept Away!

Bella Hadid is back at it, promoting her fragrance line the way she knows best, by slipping into a bikini and striking a pose in the sand with a bottle in hand.

This time, she’s pushing Salted Muse, a scent described as “a complex blend of Australian pink pepper, French lavender, American cedarwood, and New Caledonia sandalwood.” In other words, it smells like the ocean but fancier.

At this point, Bella’s got the whole marketing playbook memorized, minimal clothing, good lighting, and just enough product placement to remind you she’s selling something. Works every time!