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Celebrating 2024 with Kia Numerals Tour Taking Over NYC!
Tex Hollywood - December 25, 2023
For the fourth year, Kia has decided to build a holiday campaign that we can all get behind because we can all relate to it. It is less about Santa and more about the New Year, which is inclusive to everyone because we all experience the New Year, celebrate the New Year and see it as a chance for a potential new beginning!. So bring it on 2024!
The campaign is called their Numerals tour, which takes a Kia EV9 from Los Angeles to Times Square on a Road Trip that they probably won't be making a college comedy around, but that is still equally cool. This year, the car of choice was the EV9, which Influencer LIVINGLESH gave a great tour of!
@livinglesh Celebrate a bright and electrifying year with the @Kia America EV9! From its luxurious design to cutting-edge technology, this electric ride is redefining innovation on the road! #ad #KiaEV9 #BallDrop #KiaNYE ♬ original sound - Iesha V | Style + Travel
The idea is that a new year brings new dreams and Kia speaks to that by showing off their electric Kia EV9 and making sure that it is NYC on NYE, which the world has collectively decided is the epicentre of the NEW YEAR!
The project started when the EV9 was put on display at the LA car show back in November. That became the starting point of the cross-country road trip:
It stopped in Tuscan at the Winter Festival:
Then it went onto the German Christmas Village in Philly.
It ended in New York at Time's Square where it will be for the ball drop!
Happy New Year To All!
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