Candice Swanepoel and Behati Prinsloo Fabulous Pushed Up Melons for Victoria’s Secret (VIDEO)

While at some level we ever regret the invention of the brassiere, we must give it up to our friends at Victoria's Secret for taking this modern standard of mammarial cover-up and turning into as alluring an item of clothing as ever possible, with some shape and design elements we could care less about, and some models like Candice Swanepoel and Behati Prinsloo, that we care deeply about.

Check out the new ad for the V.S. 'Fabulous' push-up bra and see if you don't agree that it's the second most fabulous option to the preferred option of no bra at all. Yep, we know Victoria's Secret. Enjoy.