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S J - January 31, 2022
A funeral home in Russia might have taken the sex sells adage a little too far. They hired a few lingerie wearing models to promote their services on Instagram and TikTok and are catching heat for doing so.
From NY Post:
A mortuary service in Russia seems to believe that sex sells — even in death — judging by a photoshoot in which it hired scantily-clad women to dance around coffins to promote its services.
Undertakers Horonim.ru in Moscow are facing mortified backlash over their decision to enlist a bevy of beauties for a stunt to promote funeral services “for all categories of citizens” on Instagram and TikTok.
The 42-second clip branded “tasteless and offensive” on social media shows women in lingerie and stripper heels posing with coffins — including one buxom babe who hopped inside the casket and writhed around while another gal put her leg atop the closed portion and smized for the camera.
Some are going to say the funeral home took things too far, but the video did get their business a ton of attention. Just like sex sells, there's no such thing as bad publicity, and this video is probably going to sell a few caskets.