I’d Crash My Car, Too: Busty Russian Ad Causes 500 Accidents in a Day

Helen's face launched a thousand ships, but it was this pair of huge-ass watermelons that caused half a thousand accidents. An advert featuring the aforementioned boobies were placed on the side of thirty trucks which were driven around Moscow. Even though the nips were strategically covered, dudes (and perhaps even some ladies?) couldn't look away...resulting in 517 car accidents reported that very day!

The stunt, by an advertising agency specializing in mobile adverts, backfired after police sent out patrols to round up all the vehicles and impound them until the risque images could be removed. Furious drivers across Moscow have reportedly bombarded the agency with compensation claims.

Well, at least the campaign was successful! In case you were wondering, the ad agency promised to pay for the damage their campaign caused, so that 'successful' bit is pretty subjective.